From Marketing to Data Engineering: How I Made the Switch

How one marketer followed the trail of tracking pixels into pipelines and built a career turning messy data into usable systems.

Fellow Data Tinkerers,

Lately, I’ve been thinking about starting a new series where people working in data share how they got here, what they’ve learned along the way and what their day-to-day looks like.

So, I’m kicking it off today with Alejandro Aboy, Senior Data Engineer at Workpath and writer of The Pipe and The Line newsletter.

We talked about how he went from marketing to data engineering, what his workflow looks like, why he was called an octopus and why he thinks “big data” is a fool’s errand for most teams.

So without further ado, let’s get into it!