How Target Used GenAI to Lift Sales by 9% Across 100K+ Products

LLMs helped Target match the right add-ons, from throw pillows to phone cases -boosting engagement (+11%) and relevance (+12%) without blowing up compute.

Fellow Data Tinkerers!

Today we will look at how Target used GenAI to recommend better products to users.

But before that, I wanted to share an example of what you could unlock if you share Data Tinkerer with just 2 other people.

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Now, with that out of the way, let’s see how Target leverages GenAI for better shopping experience.

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