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How Expedia Monitors 1000+ A/B Tests in Real Time with Flink and Kafka
A look inside the pipeline that spots underperforming experiments in minutes and not days
Jul 24
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How Expedia Monitors 1000+ A/B Tests in Real Time with Flink and Kafka
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How Target Used GenAI to Lift Sales by 9% Across 100K+ Products
LLMs helped Target match the right add-ons, from throw pillows to phone cases -boosting engagement (+11%) and relevance (+12%) without blowing up…
Jul 17
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How Target Used GenAI to Lift Sales by 9% Across 100K+ Products
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The Alignment Trap: When Stakeholders Want Data but Not the Truth
How to survive loaded questions, confirmation bias and requests for “just a quick chart.”
Jul 10
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The Alignment Trap: When Stakeholders Want Data but Not the Truth
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How Bolt Reconciles €2B in Revenue Using Airflow, Spark and dbt
A look under the hood of a multi-country finance pipeline that ingests raw data, models discrepancies and reconciles cash flows at scale.
Jul 3
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How Bolt Reconciles €2B in Revenue Using Airflow, Spark and dbt
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June 2025
How DoorDash Used LLMs to Trigger 30% More Relevant Results
What happens when you mix knowledge graphs, tight vocabularies and just enough AI? You get cleaner segments, smarter retrieval and a system that knows…
Jun 26
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How DoorDash Used LLMs to Trigger 30% More Relevant Results
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When the Ratio Lies: The Denominator Problem Explained
How misleading metrics creep in when you forget to ask “out of how many?”
Jun 20
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When the Ratio Lies: The Denominator Problem Explained
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Meta Buys Half of Scale AI, Apple Polishes Glass and Veo 3 Crashes the NBA Finals
Zuck drops $14.8B on ‘superintelligence’, Apple skips Siri upgrades and AI-generated ads hit primetime TV
Jun 17
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Meta Buys Half of Scale AI, Apple Polishes Glass and Veo 3 Crashes the NBA Finals
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How Flipkart Scaled Delivery Date Calculation 10x While Slashing Latency by 90%
Optimising for 100 items in 100ms without breaking the backend (or the bank)
Jun 13
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How Flipkart Scaled Delivery Date Calculation 10x While Slashing Latency by 90%
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ChatGPT Codex, Lawsuit Drama and A 52 Dollar Festival
OpenAI expands tools, lawsuits heat up, and a small town in Brazil wins the internet with a $52 Veo promo video.
Jun 9
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ChatGPT Codex, Lawsuit Drama and A 52 Dollar Festival
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How Uber Cut Invoice Handling Time by 70% with GenAI (Without Ditching Humans)
What started as a messy mix of bots and spreadsheets is now a smart, scalable pipeline powered by LLMs and human-in-the-loop design.
Jun 5
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How Uber Cut Invoice Handling Time by 70% with GenAI (Without Ditching Humans)
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Veo's Viral Videos, Upgraded Agents and Dashboards in 10 Minutes
Google’s Veo stuns the internet, OpenAI upgrades its operator and Perplexity Labs mode goes full analyst.
Jun 2
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Veo's Viral Videos, Upgraded Agents and Dashboards in 10 Minutes
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May 2025
Freelancing in 2025 as a Data Analyst (Guest Post)
Honest reflections of a freelance data analyst
May 29
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Freelancing in 2025 as a Data Analyst (Guest Post)
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